The client had serious problems with SEO so we had to change the whole process. We started with keyword research & selection, canonicalization analysis and link building. Keyword research affects every other SEO task you can complete, including content creation, on-page SEO, and even social media marketing.

Off-Page search engine optimization was our next step to improve its ranking on the search engine results page. These factors function outside the boundaries of the web pages. Off-page optimization basically deals in link building for SEO.

Then we had to deal with Image optimization and on-page search engine optimization. We started with ensuring that client’s website and its content – both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.

Fixing broken links and link redirect audit were our last steps. Also, we had to do a lot of work to reduce/remove duplicate pages and make sure that Google stopped considering 5,000 pages as low-quality, low-value or little-demanded. Thanks to our efforts, Google has already begun to see the usefulness in the site, and the number of low-value or low-demanded pages decreased from 5005 to 40.

Results

Within a short period, we could implement improvements on increasing the quality and quantity of links. As a result of our work, both organic traffic and ranking positions improved for multiple keywords. We created quality backlinks by replicating competitors’ most important links and improving the website’s performance in the search results by increasing CTR.