Modern marketing is required to develop and create all new startups, venture projects, companies, and products because they are basically new phenomena and need an innovative approach.
New technologies have made the media more customized, making unpredictable returns on traditional advertising.
A new type of consumers
All this led to the emergence of a new breed of consumers. Now they expect companies to provide them with customization, create customer communities and provide them with a possibility to choose. The era of the passive consumer is a thing of the past.
Who a great marketer is
Today, a great marketer should have multi-tasking skills and be able to combine technology with strategy. Of course, it is not an easy task. Technology has affected the skills needed by a modern marketing specialist. Although in practice, the mind and the ability to quickly adapt to new conditions remain at the forefront.
Marketing still needs art
Modern marketing is about taking advantage of tools. Collecting data now will help you win in the future. But it’s still vital to remember about creativity.
Professionals should be ready to create powerful models from their ideas. And to receive results and successes from the received data.