Don’t forget to find out what maximum number of visits per month you can count on. This can be done in two stages:
Based on the attendance of several direct competitors of your resource, you can find out the average traffic indicator in a niche. It is important to remember that the most accurate data can only be obtained by examining sites that work in the same region as you and offer a similar product.
If you provide a unique product with which the audience is not yet familiar, then it will be more difficult to obtain data on possible traffic, as the main source of traffic in the early stages of development will be advertising channels, not search results. Full-scale marketing research is needed, including segmentation and study of target audience, consumer surveys, and research of indirect competitors.
The reasons for low traffic should be identified first. For this, experts conduct a comprehensive audit of the resource, where they determine:
- technical condition;
- errors during search engine optimization;
- main reasons visitors leave.
If the problem lies in poor development, or the resource is simply outdated, the only solution is to create a new resource taking into account individual business goals. At the same time, specialists can save about 90% of your current traffic and link weight using redirects.
How is an SEO audit conducted?
Site audit is the analysis and study of the site to identify all the errors and factors that influence the technical and commercial success of the Internet project.
If the site has become a victim of inept marketing, then you should re-engage in its promotion. A comprehensive audit allows you to identify and eliminate most of the technical errors during optimization: duplicate pages and content, broken links, lack of CNC, etc. After that, the steps listed below are started.
Check your site for filters
Due to filters from Google, a site can dramatically lose a significant share of search traffic. The reasons for getting under the filters are different:
- Using black or gray SEO techniques
- bulk purchase of links;
- many technical errors on the site;
- placement of re-optimized or non-unique content;
- viruses or hacking.
To get rid of the filter, it is necessary to understand and eliminate the cause, after which it will turn to the technical support of the search engine or wait for reindexing to remove the sanctions. The main reasons are described in the notification, and for additional information you can contact the technical support of the search engine.